BET & Diddy Sending SOS Help For Haiti
Queen Latifah, Sean “Diddy” Combs and Pharrell have signed on to host a concert and celebrity telethon aimed at several organizations providing immediate relief in Haiti, including Yele Haiti, CARE, Project Medishare and Children’s Safe Drinking Water, reports BET.
“Words cannot express how I felt watching the catastrophic events unfold in Haiti. I believe it is our duty to come together and help our brothers and sisters in Haiti, especially now, in their greatest hour of need. I have joined forces with Queen Latifah, Pharrell, BET and several of the biggest names in music today to raise funds for the Haiti Relief efforts. Together we can make a difference,” states Diddy, event host.
Set to air Friday, Feb. 5, 2010 at 8 p.m. ET/5 p.m. PT, the two-hour telecast concert titled, “SOS Saving Our Selves – Help for Haiti,” will be held at the American Airlines Arena in Miami, Florida in partnership with Procter & Gamble and Pepsi.
“The devastation that has occurred in Haiti has broken my heart. My hope is that we can raise enough money to sustain a few of the relief organizations for quite some time as there is a lot of work to be done over there,” said Pharrell Williams. “The goal is not only to bring immediate relief to Haiti but to also rebuild the country and help the country move forward.”
In addition to musical performances, the fundraising event will feature some of the biggest names in music and entertainment answering phones during the telethon.
Guests and performers slated to take part in ‘SOS Saving OurSelves – Help For Haiti’ will be announced at a later date.