Drake Lands First Major Endorsement Deal with Sprite (VIDEO)

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By: JROCK / February 11, 2010

 

Sprite is giving teens a platform to express their creativity through music and film. They have enlisted Drake for The Spark campaign. ‘The Spark’ enables teens worldwide to create mini-movies using digital video content and remix music from Drake. The new campaign will be showcased at NBA All-Star 2010, Drake will perform ad soundtrack and commercial to air during game telecast. DRAKE “UNLEASHED”  The first TV commercial for  The Spark  titled “Unleashed,” shows Drake struggling to find inspiration in the studio while recording his hit song “Forever.” Drake drinks a Sprite, helping unleash his lyrical prowess. - Jamal Munnerlyn