The BIG List: 40 Greatest Music Video Flops (#36 – 35)
#36: JA RULE
“Mesmerize” Feat. Ashanti
Director: Irv Gotti (2003)
Trading places, Ja Rule and his perky protégé play dress up as Ashanti turns hood and Ja goes preppy in a Grease-inspired concept. Nothing screams “Murder Inc.” like carvinal lovin’.
Director: Chris Robinson
Emulating a TV character who undressed in front of kids on the daily might not be the best way to mark your return to hip-hop. Bonus points for the silly dances.