DJ Irie Brings Bling To Miami… Before LeBron

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By: Vibe / November 10, 2010

While all the hype around LeBron, D. Wade, Chris Bosh and rest of the Miami Heat circles around bringing the shiny prize to the MIA, DJ Irie, the team’s celebrity DJ, has beat them to the punch. 

The jockey and city ambassador teamed with Levinson Jewelers to design a signature line of jewelry called “Peace Thru Music,” a collection he and brand co-owner Robin Levinson worked on together.

“I’m honored to be the brand ambassador for the luxury jeweler, Levinson on Las Olas,” says Irie, who will also serve as ambassador for the Levinson brand. “Mark and Robin Levinson have been exceptional friends over the years and now I am so excited that we have designed the “Peace thru Music” jewelry line for those who are stylish and believe in giving back.”

The pieces include a limited edition “Peace Thru Music” pendant necklace on a leather cord and a signature “Peace Thru Music” bracelet set, both of which retail for $395. They will be promoted sold through DJ Irie’s website (www.djirie.com) and available for purchase exclusively through Levinson Jewelers. Proceeds will benefit Big Brothers Big Sisters of Miami Dade.

“This was a natural collaboration, considering both Levinson Jewelers and DJ Irie represent an elite sense of style,” said Robin Levinson. “Together we hope to develop a trendsetting line of jewelry that is fashionable and functional, and all to benefit the wonderful cause and tremendous mission of Big Brothers Big Sisters.”

A VIP kick-off event celebrating the partnership and new line will be held at Levinson Jewelers on November 16.

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