L’Oreal Paris Grabs Jennifer Lopez For Newest Global Brand Ambassador
L’Oreal Paris has announced that Jennifer Lopez is their newest global brand ambassador. The actress, and newly hiredAmerican Idol judge, signed a multiyear, multimillion-dollar contract with the popular cosmetic line and will be appearing in her debut ad that focuses on EverSleek, a new range under the Ever franchise of hair care products.
According to WWD, Lopez will launch the company’s new take on TV advertising in 2011, which aims to be more intimate and conversational.
She is joining a long list of spokespeople who represent the brand. A-list celebrities, such as Beyonce Knowles, Eva Longoria and Gerard Butler, are just a few of J. Lo’s fellow ambassadors.
Jennifer Lopez was recently named one of Barbara Walters’ 10 most fascinating people for 2010.