Game-Changer: 5 Products Eminem Could Help Make Cool Again
The Company: RIM
The Product: BlackBerry Bold
How Eminem Could Help Endorse It: We like the commercials featuring Diplo, Jesse Villanueva from Alife, and that chick who goes on and on (and on!) about how great BBM is. But if RIM really wants to stop the mass exodus from BlackBerry to Android and iPhone, they’ll get Em to do a spot talking about how he looooooves to get the *slap forehead bbm face* from Dr. Dre after he sends over his verses for Detox. That should be enough to stop the slow RIM leak that’s going on right now—at least until the iPhone 5 drops.