Reebok Busted In Easy Tone False Advertising, Must Pay $25 Million


GangStarr Girl | September 30, 2011 - 6:44 pm

Sadly, people weren’t smart enough to know that Reebok plucked women who are revered for their bodies, like Eva Mendes and Kim Kardashian, to use in advertising in order to fool the masses into thinking that their Easy Tone Sneakers actually work.

The Daily News reports that Reebok got served by the Federal Trade Commission, who is making the company fork over $25 million in refunds. The sneaker company got busted for claiming that its EasyTone and RunTone sneakers toned leg and buttock muscles. These are claims that the FTC ruled were backed by bogus science.

The FTC said that Reebok should never have claimed in its print and television ads that its shoes “lead to 28% more strength and tone in the buttock muscles” and “11% more strength and tone in the calf muscles than regular walking shoes.”

According to the FTC, the company’s claims that its use of charts and statistics led consumers to believe that their shoes, priced at $80 to $100, were superior to traditional sneakers.