Jimmy Iovine and Dr. Dre Introduce Wireless Beats By Dre Headphones


Vibe | October 13, 2011 - 2:32 pm

This past Tuesday (Oct.11), Jimmy Iovine and Dr. Dre, along with Beats Electronics’ Luke Wood and Monster Cable Products’ Noel Lee hosted the Beats Holiday ’11 Product Showcase at their showroom in New York City.

The men of Beats introduced new pink, orange, purple, blue and grey models, a Beats Wireless Solo Bluetooth model the “Portable Beat Box,” with built-in bluetooth; and special DJ headphones. It was also announced that a Beats by Dr. Dre pop-up store will open shortly in the Soho section of Lower Manhattan.

Dre didn’t care if the [wireless] headphones ever came out at all,” Iovine explained. “He wanted us to prove wireless to him.”

“I was walking down the beach, you know, and when I ran into Dre and Dre choose his words carefully and he just said to me, ‘Hey man, my lawyer wants me to sell sneakers,’ and I looked at him straight and I said to him, ‘F–k sneakers, let’s sell speakers,’ and he said, ‘Oh man, that sounds right.”