Jay-Z to Invade SXSW 2012

Movies & TV

Vibe | March 7, 2012 - 2:01 pm

Hov will be making his second visit to the annual South by Southwest Music festival in Austin, Texas.

In 2011, Jay-Z helped Kanye put on an unforgettable VEVO-sponsered  G.O.O.D. Music showcase. This year, Jay, along with American Express will open this year’s event with the “Amex Sync Show.”

Fans at home cam watch the entire concert via a Youtube live stream at Austin City Limits on Monday, March 12 at 8 p.m. EST (7 p.m. CST).

American Express’ will also use the event to launch a new Twitter campaign, which will allow fans the opportunity to tweet songs they want Jay-Z to perform.