Rocawear Announces Partnership With NY Yankees
Rocawear announced a new sponsorship with World Series champs, the New York Yankees.
For the 2012 season, Rocawear signs will be in Yankee stadium and in promotions throughout the season. EVP Marketing, Jameel Spencer, men’s division, Iconix Brand Group, Inc. commented on the partnership.
“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ’12!”
Looks like Rocawear will be making a comeback!
Photo Credit: Rocawear