Watch How Drake’s “HYFR” Video Came Together
Watch Derick G’s official behind the scenes from Drake’s “HYFR” video.
VIBE: Before the video dropped we saw pictures of Drake on set in a suit and at a temple, people had all types of thoughts about the theme. Tell us about the plot of the video…
Director X: It’s Drake’s re-Bar Mitzvah. That’s why you see pictures of him floating around where he has like the yamaka and the prayer scarf. I saw something on the Net, “Drake makes religion cool.” No one quite understood what was going on. And then I saw a few other stories where other people figured it out, that it’s his re-Bar Mitzvah, but yeah, it’s Drake’s re-Bar Mitzvah. I’m looking at pictures right now of him standing in front of the synagogue performing.