Usher Will Have Digital Backup Dancers for American Express Unstaged
Fans will now have the opportunity to virtually take the stage with Usher!
Teaming up with American Express, Usher will be performing for their interactive music series “American Express Unstaged.”
The performance will stream live from the Hammersmith Apollo in London, at 4:00 PM eastern time on June 11 and can be viewed on Usher’s VEVO as well as VEVO’s mobile app, YouTube and VEVO’s Xbox Live app. The event will celebrate the release of Usher’s upcoming release, Looking 4 Myself, which drops June 11 in the UK and June 12 in the U.S.
Fans will have the unique opportunity to create customized digital dancers that feature some of Usher’s signature choreography and virtually take the stage with the R&B heartthrob in a digital montage while he performs the track “Scream.”
“I am excited to introduce my new album Looking 4 Myself with a worldwide performance in such an innovative way,” said Usher. “It’s very exciting to interact with my fans from a global stage through American Express Unstaged’s live stream. Using the cutting-edge ‘take the stage’ technology will allow my fans to join me virtually via their dancing avatars on stage at London’s renowned Hammersmith Apollo Theatre. Be there on June 11.”
Technology just keeps getting better and better!