Looks like McDonald’s ain’t getting love no more.
According to a report released by the American Consumer Satisfaction Index, Mickey D’s ranked last in customer service among its fast food counterparts. Pizza and sandwich shops like Papa John’s and Subway snubbed past the Golden Arches, with Wendy’s filling the top spot. Burger King came in second.
The fast food giant, which serves 68 million customers daily, has always come last in the listing since 1995. The only exception was when Ronald McDonald’s house came in a slight lead before BK and KFC in 2009.
Still, the catchy jingle has mustered some influence. McDonald’s 73% ranking in overall satisfaction this year has risen greatly since it’s 59% scoring in 2000.
Despite the placement, Mickey D’s issued a statement emphasizing the significance of customer satisfaction: “At McDonald’s, customer satisfaction has, and continues to be, a top priority. We take all customer feedback seriously. Our internal and third-party research shows that we continue to make progress in satisfying our customers. Business results also reinforce this. In fact, the producers of the American Customer Satisfaction index said that McDonald’s customer satisfaction is at an all-time high. Still, we know we can do more by continuing to offer our customers great value, menu variety and a positive service experience every time they visit our restaurants.”
Forbes reports that the company plans to shell out $1.5 billion this year to install comfortable seating, WiFi, and McTV,