Spice Girls Reunite for New Musical ‘Viva Forever!’
Girl power is back!
’90s super group The Spice Girls reunited in London Tuesday to launch the debut of their new musical Viva Forever! According to Reuters, the play is written by British comedian Jennifer Saunders and produced by Mamma Mia! brainchild Judy Craymer.
Despite the band’s fallout several years ago, all five members: Victoria Beckham (Posh), Emma Bunton (Baby), Melanie Brown (Scary), Geri Halliwell (Ginger) and Melanie Chisolm (Sporty) were quick to embrace the project.
“I don’t think it took (us) any convincing at all,” Mel C said at a press conference.
“It’s something we’ve spoken about a lot over the years. I think that our music lends itself really well to theatre and when we reunited in 2007 that was when we started to talk about it more seriously.”
The girls–who made such songs “Wannabe” and “Say You’ll Be There” instant hits–also let Saunders and Craymer take the wheel in terms of production.
“As much as we’ve written the songs, we also didn’t want to creatively stifle Judy and Jennifer,” Victoria Beckham added. “So, somewhat, we have let them do what they do. Their success speaks for themselves. We really gave them the freedom to do their thing. We had a lot of faith in them.”
While it does feature their well-known discography, the musical will tell the story of four girls auditioning for a talent show.
As far as their personal contributions to the project, the original Spicetresses are looking to re-invent girl power for young women today.
“We talked about girl power for a long long time and we’re hoping to introduce a whole new generation,” Posh Spice said. What we do individually as well is empower women and it’s fun – we want to have fun and we’re excited.”
Viva Forever! opens at the Piccadilly Theatre in London’s West End on December 11.