Video: Nike Commemorates LeBron’s First Championship With Commercial


| June 22, 2012 - 5:39 am

“It’s about damn time,” LeBron James said after winning his first NBA championship. Nike seems to agree. The company that scooped LeBron up with a $90 million endorsement deal nine years ago commemorated the Miami Heat captain’s first ring with a retrospective commercial that aired minutes after the final buzzer rang. Salute the King!