JLO, Inc: The Business of Being Jennifer Lopez


VIBE | July 15, 2012 - 3:54 pm


Continuing her representation of and catering to the Latino community, Jennifer Lopez has recently signed on as the Chief Creative Officer for NUVOtv, a new English-language cable network targeting Hispanic audiences. Along with an involvement in the network’s marketing, programming and branding, Lopez will also premiere a 90-minute biography special on NUVOtv, as well as a series titled “A Step Away” which depicts the life of professional dancers who accompany the singer on a world tour.

Photo Credit: Hollyscoop.com