Live Stream Meets Produced EDM Hotness: Tomorrowland
What is that Disneyland-meets-EDM-festival that has over 43 million hits you just saw? It’s called Tomorrowland, and if you can’t afford a ticket there’s a new way to experience the fantasy-themed Belgian electronic dance music (EDM) festival.
Billboard reports Tomorrowland is joining forces with YouTube to create Tomorrowland TV, Billboard.biz has learned. The first-of-its-kind live-stream-meets-produced-program will run globally on YouTube throughout the event’s three days, July 27-29, and remain available thereafter.
“The time is right,” says Patrick Walker, Senior Director of YouTube Music, Europe, Middle East & Africa. “TV is underserving music, particularly EDM. Online and YouTube have become the premiere destinations for the consumption of music videos. All of these things together, plus a dream artist line-up, made this seem like a very natural partnership.”