Bic ‘For Her’ Pens Cause Commotion
Bic, one of the most well known pen manufacturers in the world has come under fire for a new line it recently introduced.
The company thought it was doing women a favor when it released ‘Bic For Her’ pens. These “feminine” pens were allegedly designed specifically for the female hand… whatever that means.
Bic’s spokeswoman Linda Kwong responded to a request for comment with the following statement: “We appreciate hearing honest feedback from all of our consumers, whether it is regarding a promotion, advertising campaign, or product. As a global consumer products company, BIC wants to hear these important comments.”
There has been an overwhelming negative response from women across the globe.
Ladies, are you offended?