Heineken “Cracks The Case” At NYC’s MTA Museum To Celebrate James Bond Partnership
Last night, Heineken celebrated their 15-year partnership with James Bond/007 with a lavishly decked-out event at NYC’s MTA Museum in Downtown Brooklyn.
VIBE was on the scene as “Crack The Case” brought to life classic Bond films Die Another Day, Casino Royale, and From Russia with Love in vintage train cars on the subway platform. Celebrities in attendance included actors Anthony Mackie, Adrian Grenier, Denise Vasi, Knicks player J.R. Smith, recording artist Bridget Kelly, and director Anthony Mandler, with music provided by DJ D-Nice and DJ Wonder.
Launched globally on September 20th, the interactive experience begins where the television commercial leaves off. Newest Bond girl Sévérine (played by the stunning Bérénice Marlohe in the latest film Skyfall) invites viewers onto a train before it embarks on a voyage through a spectacular vista of snowy mountains. During the journey, a series of grueling tests will lead participants to ‘Crack the Case’ while protecting its contents from ferocious Bond villains.
To view the official Heineken and James Bond commercial, visit http://hein.kn/CrackTheCase. Viewers are then encouraged to ‘Crack the Case’ by logging on to Facebook and visiting http://hein.kn/CrackTheCase.