VIBE Fashion Files : JoyRich Joins Forces with Wild Style
JoyRich has done it again. From its conception in 2007, the LA-based design machine has imprinted on the hearts of many fashion influencers and notable hip celebrities. This past weekend JoyRich celebrated their new found relationship with Wild Style, a pop up store located directly across the street from the JoyRich Melrose shop. Wild Style, an eclectic boutique of its own, is making wind around the Los Angeles area. From Jeremy Scott to Vivienne Westwood, Wild Style carries a variety of high end designers (including JoyRich).
The event, to say the least, was cray. Melrose was full of excitement with attendees like Chris Brown, Christina Milian, Rye Rye, Tokyo DJ, Mademoiselle Yulia, Karrueche Tran (Awkward?), and tons of fashion influencers and cool kids.
For style flics of the JoyRich collection/event visit www.joyrich.com