Beyoncé Pepsi Campaign Revealed

News

By: / December 10, 2012

In October, a behind-the-scenes photo of Beyoncé‘s newest Pepsi commercial leaked, building anticipation for the forthcoming (mega) campaign.

According to The New York Times, King B will not only be strutting in her (blue) stilettos for the soda brand’s print ads–rolling out in early 2013–but also she will have her likeness splashed across limited edition Pepsi cans and work closely with PepsiCo for a “blitz of promotion for her next album.”

“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

Read on at VIBE Vixen.