Band Of Outsiders Prepares ‘Matt Vs Miles’ Scavenger Hunt For NYFW
What happens when you mix menswear, social media, and Hunger Games into Fashion Week? Band Of Outsiders designer Scott Sternberg is about to answer that question.
In a new approach to the 2013 Mercedes-Benz Fashion Week, Sternberg throws two models into the streets of New York City in a citywide scavenger hunt that you can get involved in. Models Matt Hitt and Miles Garber go head-to-head this Thursday, February 7th, jumping from one location to the next using clues they find on the hunt—not to mention showing off the Fall/Winter 2013 collection with many outfit changes.
See the rundown of rules below:
The Outsiders team, led by Sternberg, will oversee the entire event from a see-through truck that follows them around the city. Shiraz Events production manager Caroline Jacobs, who helped put together the truck, says of their involvement, “‘Manhattan as the runway’ is a brilliant way to take NYFW to the next level, and I’m excited to be a part of it. Shiraz Events aimed to produce a truck that was as cool and engaging as the brand.”
Peep the truck below:
You can follow the hunt online using these platforms:
Fashion tributes, may the odds forever be in your favor. We’ll be tuned in.