Marc Jacobs Unveils Fashion-Themed Diet Coke Design


N. Brown | February 18, 2013 - 12:10 pm

Marc Jacobs is known for his cutting edge fashion, but can that translate to soda?

The designer was recently named Coca Cola’s 2013 Creative Director and recently unveiled three cans that reference iconic looks from the ’80s, ’90s and 2000s. Women’s Wear Daily says the can with the model wearing a tuxedo represents “the spirit of the Broadway razzle dazzle” of the 80’s. The model dressed in a strapless gown and oversized hat represents the 90’s while the polka dotted can signifies the new millenium.

The 50-year-old designer also ditched his clothes for a photo shoot celebrating Diet Coke’s European 30-year anniversary. Who knew Mr. Jacobs had such a nice body?

Click the numbers to see the photos.