SFX Buys Electronic Dance Music Site Beatport
The iTunes of Electronic Dance Music, Beatport, has been bought by media executive Robert F. X. Sillerman. The acquisition cost a reported $50 million, all part of an investment toward his SFX Entertainment plan to build a “$1 billion empire centered on the electronic dance music craze”.
“Beatport gives us direct contact with the D.J.’s and lets us see what’s popular and what’s not,” Mr. Sillerman tells the NY Times. “Most important, it gives us a massive platform for everything related to E.D.M.”
Will the former Live Nation whiz Sillerman take over the world of Dance?