Victoria Beckham Launches E-Commerce Site


N. Brown / March 29, 2013

Spice Girl-turned-fashion designer Victoria Beckham is joining the online shopping game with her own e-commerce site. launched on Tuesday (Mar. 26) and features her ready-to-wear Icon line, Victoria Victoria collection and denim wear, as well as accessories, including hand bags and sunglasses.

Photo and video content will also give users an exclusive look into the makings of the successful fashion brand. Fashionista got a chance to pick Mrs. Beckham’s brain about the launch, something she attributes to her own love of online shopping. “I love shopping online,” she says. “I love the idea, particularly when shopping for clothes and accessories, that you can try things on quietly in your own home in your own time. It’s total freedom and privacy.”

Although the items are pricey, the designer assures consumers that all “the pieces from each category were the very best of each collection.”

Photo Credit: Peter Michael Dills/Getty Images