First Changes Everything: Celebrate Jackie Robinson Day With New Era
VIBE celebrates Jackie Robinson day by tipping our hats to the man who changed America’s pastime forever.
Join New Era in honoring Jackie’s iconic career with their #FirstChangesEverything campaign. The commemorative promotion celebrates the 59th anniversary of their 59fifty cap, which debuted in 1954. As an official sponsor of the major leagues, the hat was worn by Jackie and his teammates during their 1955 World Series run.
#FirstChangesEverything embodies the lasting effect of Jackie’s legacy as a true original, pioneer and flag-bearer.
Check out the tribute video below and don’t forget to upload/share your own visuals with the hashtag #FirstChangesEverything.