will.i.am + EKOCYCLE Partners With NBA: Green Initiative

News

By: / April 4, 2013

will.i.am + EKOCYCLE are expanding their green.

In partnership with the NBA, they will be introducing a limited-edition adidas Feel Good tee. The expansion of the EKOCYCLE product line — which utilizes recycled waste to make everyday products and clothing — will coincide with NBA Green Week presented by Sprint (April 4-12).

The effort is focused on reducing the league’s ecological impact and helping educate basketball fans around the globe about the importance of environmental protection.

EKOCYCLE will be celebrated at the STAPLES Center during the nationally televised Sunday, April 7 game between the Los Angeles Clippers and the Los Angeles Lakers at 12:30 p.m. PST on ABC.

The limited-edition adidas Feel Good Tee features a custom EKOCYCLE Glyph pattern along with the legendary adidas stripe logo and the official NBA logo. The shirt is made with 50 percent rPET and 50 percent organic cotton, with the rPET component comprised of three assorted recycled PET bottles. You can cop the shirt for $36 and will be available in limited quantities beginning April 7 during the Clippers-Lakers game at the TEAM LA LIVE. The tee can also be purchased online at nbastore.com, adidas.com, and coca-colastore.com.