Why Is Beyoncé Blonde?

Vixen

VIXEN / May 13, 2013

Beyonce H&MBecause consumers prefer it, that’s why.

When the much anticipated Mrs. Carter-featured H&M ads rolled out, one starred the usual blond-haired mom-shell while the other highlighted Beyoncé as a brunette. Despite similar dance routines and revealing ensembles in both TV spots, the Beyhive leader is more likeable and recognizable as a yellow top, reports AceMetrix.

What about Queen B’s recent (and sexy) Pepsi ad, you ask? It scored better with the ladies.

Press play on the clips below.