Barneys and Jay Z to Collaborate for Holiday Project?
There may be record breaking temperatures this summer, but Jay Z is already plotting a winter takeover. Vogue reports that the man of many talents is collaborating with Barneys for a top secret project. The department store chain is reportedly in confidential talks with the Magna Carter Holy Grail rapper to gage his fashion expertise for a stylish holiday surprise.
If Carter’s love for Tom Ford and the successful Rocawear line are any indication, this could be another cash cow opportunity.
Barneys’ Christmas campaigns are among the most popular in fashion, due to their inclusion of popular entertainers. Two years ago, Lady Gaga debuted her own holiday workshop, an overwhelming display co-designed with Nicola Formichetti and displayed on the 5th floor of Barneys’ New York location.
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