Jay-Z Talks Roc Nation Sports, Politics And More With BBC


| July 17, 2013 - 9:10 pm

Jay-Z created his own blueprint when he transformed Roc Nation from a roster of musical artists to a hub of talent that has expanded into the sports realm. “That was the initial plan from the inception of Roc Nation … to build these arms in the company,” he tells BBC’s Zane Lowe in the third installment of their interview. “I was looking at the model that exists currently and was like why isn’t this thing all working together?” Hova then details what separates the Roc from other sports agencies and why politics is a mix of favors and ego.