Avicii Helps New Artists With Vevo’s ‘Lift’ Program
Avicii will be featured in Vevo’s emerging artist program, Lift. The EDM superstar’s involvement gives fans (from now through September 17, release day of his debut album True), fans will have the opportunity to get to know Avicii through exclusive interviews and behind-the-scenes footage on a dedicated page across the world’s leading all-premium music video and entertainment platform. Vevo launched the worldwide premier of the video to his worldwide smash “Wake Me Up” last month. “Wake Me Up,” the biggest single in the world right now, has sold over 2 million copies worldwide and has gone #1 in 70 countries. Written by 2x Grammy nominated Avicii, vocalist Aloe Blacc and superstar guitarist/writer Mike Einziger (Incubus), “Wake Me Up” has turned every preconceived notion about electronic dance music on its head with its driving beat, rousing arrangements and uplifting melody. The track is the first single from Avicii’s highly anticipated September 17th album True on PRMD Records/Island.
“This album really changed the way I think, the way I see music,” said Avicii. “I worked with all these people from different genres. They all bring their own influences into my work and it’s so interesting to hear what comes out.”
Watch “Wake Me Up” again, with over 30 million views on You Tube:
Photo Credit: Getty