New Mixtape: Pharrell x Ray Lewis x Under Armour “Natural Born Hitters”


Datwon Thomas | August 23, 2013 - 8:09 am

Are you ready for some football?! The good folks at Under Armour sure know you are. They know so much that they have partnered with super producer Pharrell Williams and NFL champion Ray Lewis on an unique mixtape project titled Natural Born Hitters and are allowing you to win a prize that you’ll never forget. Inspired by the film, Ready for August, which features Lewis giving his words of spirited wisdom and dedication to hard work to a group of young footballers, Natural Born Hitters the mixtape (three tracks in total produced by Williams) is the soundtrack to the different levels a player goes through in action: Training, Practice, Pre-Game and finally Gametime.

While Williams provides the soundscapes for Lewis’ words for the first three tracks, worthy beatmakers can download the sound stems from the site and make their own Gametime masterpiece through a special app, that if chosen will be featured on an upcoming commercial break during the NFL’s Monday Night Football show for an Under Armour TV spot. Under Armour is truly stepping out on the user generated platform to provide the people with incredible interactive experiences.

Check out the mixtape and the contest in various forms through these platforms:

SoundCloud Profile Page
SoundCloud Contest Page
Natural Born Hitters Official Site
Hitmaker App
UA Ready for August :60 Spot
Official UA Links
Official Hashtags: #HITMAKERS #IWILL