Kanye West Rant: Bad For Business?
Kanye West gave an introduction to remember when he prefaced G.O.O.D. Music rapper Pusha T’s My Name Is My Name listening session with a drunken rant. Laced with verbal middle fingers to “corporations” and “sellouts,” it seems ‘Ye is already feeling the backlash from his words.
According to Page Six, the Chicago rep is reportedly struggling to find corporate backers for his creative projects, i.e. fashion line, performances and art installations, because of said rant.
“That’s why I stand next to this n-gga,” Yeezy yelled while standing next to Pusha, who admitted in later interviews that he nearly fainted during the ordeal. “I don’t give a f-ck about none of these corporations, none of these f-cking sellouts. This is muthaf-cking Pusha T.
Execs over at Hennessy, who threw a born day bash for Queens MC Nas the following night, were said to be disappointed when West did not show face.
Not that the Yeezus lyricist needed a sponsor when his A.P.C. clothing line dropped. The collection, chock full of white t-shirts at $120 a pop, sold out once it hit the Internet. Still, brands are apparently still skeptical to side with ‘Ye.
“Sponsors are scared away because he’s so unpredictable,” a source said.