Nike Takes New Fuelband SE To The Next Level


| October 21, 2013 - 1:34 pm

Say hello to the Nike+ Fuelband SE. The highly anticipated upgrade to the original Fuelband, which launched nearly two years ago. This refreshed edition looks strikingly identical to its predecessor, but comes in black with total crimson, pink foil or volt accents. Despite a few technical alterations, consumers may find the Fuelband SE didn’t take any major leaps in improvements. Fuel is tracked more precisely on the new edition, which cancels out inaccurate wrist flicks that counted before. There are reminders to move, Bluetooth 4.0 and standard time accessibility. Nike has also made several adjustments to the iOS app. with incentives like Fuel Curve, which can track the intensity of your movement by the hour on a daily basis. Fuelband users can also join groups and connect with friends to motivate each other or compete for the top slot on the leaderboard. The Nike + Fuelband SE will retail for $149, starting November 6th and is available for preorder now.