Report: Kanye West Adidas Deal Cost $10 Million, Plus Royalties
Look up a pair of Air Yeezy’s on eBay and prices range from $300 to $3000. It’s fair to say that there are people out there that would pay an arm and a leg for a pair of West’s sneaker collaboration with Nike, but it’s the end of the line for Air Yeezys, at least for now.
West has allegedly inked a new deal with Nike rival Adidas. According to the New York Post’s Page Six, the deal was worth $10 million and West will receive royalties for each pair that sells.
Several reasons for West’s falling out with Nike have surfaced recently. For starters, his latest Nike shoe, The Air Yeezy 2 Red Octobers, were reportedly being leveraged with other Nike shoe sales. West expressed his findings from behind a Maison Martin Margiela mask during a recent Barclays Center rant on his Yeezus tour. “…I talked to my man down in Miami that runs the store and they said Nike was pressuring them saying if you want the Red Octobers you have to take all these trash-ass shoes,” West told the crowd. “Nike was pressuring them trying to leverage off some shit that I made.”
West also reportedly “only got 10 to 20 cents on the dollar for sales of his sneakers from Nike, and he only had a small personal stash to give out to his friends,” reports the Post. The croissant-loving rapper also went on the air and told radio host Angie Martinez that he took “the adidas deal because I have royalties and I have to provide for my family.”
There is no word on when the Air Yeezy 2 Red Octobers will drop, or if they ever will.