Watch: Behind The Scenes Of Pusha T’s ‘Hold On’ Video Feat. Rick Ross

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By: / November 2, 2013

Pusha T gives a glimpse into filming his latest music video for the My Name Is My Name track, “Hold On.” The track features a “clean concise immaculate verse” from Rick Ross according to the Clipse rapper, and the two ventured down to Florida to film the visuals.

King Push channels a neighborhood AA meeting, that’s more of a violence intervention than anything else. “The concept of ‘Hold On’ is me and Ross performing in front of some neighborhood guys, lecturing and basically telling the people of the neighborhood — you know, our peers, essentially — that we’re here for them and we’re doing this for them,” says Pusha.

The “Numbers On The Board” rapper adds that “Hold On” is another reality rap straight from the mouth of “one of the greats … of right now.” MNIMN is available in stores now.