‘Rise’ With Beyonce’s New Fragrance
If anyone knows how to capitalize off their success, it’s Beyonce. The showstopper is giving us another reason to talk about her with a third fragrance set to hit stores February of next year. The perfume, titled “Rise,” is inspired by Bey’s recent quest for female empowerment in all that she does.
“The fragrance concept is a about female empowerment and finding the inner strength that makes women so beautiful. [Knowles] has done a lot of fruity florals. She’s done gourmands. Pulse was this electric citrus-y floral. This is sexy and sophisticated. We tested it in multiple countries with excellent results,” says Marsha Brooks, vice president of global marketing for fragrances in Coty Inc.