It’s Official: Adidas Announces Partnership With Jeremy Lin
New team, new shoe endorsement. After leaving the Knicks for the Rockets, Lin has followed suit by switching from Nike to Adidas for a sponsorship.
This morning, Adidas issued a press release from their global headquarters in Portland. Lin says, “I’m really excited to join the Adidas family. They’ve changed the game with new technology and style and I can’t wait to be a part of it.” More bits from the press release:
Lin joins the adidas basketball roster which includes teammate and seven-time NBA All-Star Dwight Howard and a lineup of elite point-guards highlighted by Derrick Rose of the Chicago Bulls, John Wall of the Washington Wizards and Damian Lillard of the Portland Trail Blazers.
“Jeremy’s relentless drive, passion for the game and background of leading winning teams throughout his career makes him a perfect fit for the adidas brand,” said Chris Grancio, adidas head of global basketball sports marketing.
Unheralded as a high school player, undrafted from Harvard University and cut twice from NBA rosters, Lin made global headlines when he led the New York Knicks to an improbable seven game winning streak in February 2012. Dubbed “Linsanity,” his rise to stardom was fueled by elite playmaking ability and clutch shooting as he became the only NBA player in modern history to tally 20 points and seven assists in his first five starts.
The first Asian-American player in the NBA, Lin joined the Houston Rockets in 2012 and has helped them become one of the Western Conference’s top teams while averaging over 14 points, four assists and two rebounds per game this season.
Lin will be featured in a variety of upcoming adidas marketing initiatives and will play a role in the development of basketball footwear and apparel. — Max Weinstein