NBA All-Star Weekend 2014: Kyrie Irving Hosts ‘Uncle Drew’s Speakeasy’ Event
NBA All-Star Kyrie Irving teamed up with Pepsi MAX to host the “Uncle Drew’s Speakeasy” pop-up installation in New Orleans. Building anticipation for the wildly popular Uncle Drew web series’ fourth episode, the event featured performances by Fabolous and Bridget Kelly.
Guests at “Uncle Drew’s Speakeasy” enjoyed exclusive Uncle Drew memorabilia, customizable t-shirt making and tastings of new Pepsi MAX flavors. Local jazz bands Stooges Brass Band and Dumpstaphunk also lended sounds to the ambiance. A new teaser for the upcoming fourth episode, entitled “Passport,” was also premiered.
The latest Uncle Drew clip, starring Kyrie Irving, features the seasoned basketball player on a journey to find his mysterious “Big Man” named Otis.
Follow @PepsiMAX and use the hashtag #WhereIsTheBigMan to keep up with Uncle Drew’s search.