Kanye West Expanding DONDA To Be More Like Jay Z?


| March 7, 2014 - 2:47 pm

After announcing a new partnership with Jay Z’s Roc Nation earlier this week, Kanye West is looking to be his own rock star by expanding DONDA even further, so he could make like Big Bro Hov on the business side.

Page Six reports:

We hear the “Yeezus” rapper is looking to raise money from investors to fund the firm, which has produced album packaging, clothes and merchandise, including West’s top-selling “Air Yeezus” Nike sneakers and an upcoming collaboration with Adidas.
Sources tell us the fashion-obsessed rapper is particularly keen on expanding his fledgling clothing line…

Sources say this is just a step toward West becoming more of a “Jay Z-style mogul.”

West’s admiration for Jay was etched into wax on the song “Big Brother” from the 2007 album Graduation.