Tom Ford: Rihanna’s Instagram More Influential Than Fashion Reviews
Even though Rihanna is M.I.A. from Instagram, her social media influence is still getting good looks from the fashion world. While reflecting on CFDA Lifetime Achievement Award honors in an interview with Style.com, the designer basically said fashion reviews aren’t as significant as they used to be.
“Something new is happening that I’m just clueing into now—this probably won’t go down well—but customers don’t care any more about reviews or hard-copy publications,” he said. “They care what picture Rihanna just Instagrammed while she’s naked in bed, what new shoes she has on, how she’s talking about them. That’s what they respond to.”
Before publications start shunning Ford out of their feature wells, Jay Z’s favorite suit guy is simply saying that consumers are connecting more to those with a strong social media presence and a more relatable voice.
“It doesn’t mean I don’t care about reviews, but today a lot of people who are reviewing are bloggers. There’s no longer the hierarchy of an editor in chief on top who hires people with a knowledge and a history and an ability to write and disseminate that information to the rest of the population” he says. “Everyone has a voice now, so the person with the loudest voice is the one people listen to.
Read the full interview here.