Beyonce Wears Gucci for New Fragrance Campaign


Anette Mero | June 23, 2014 - 12:30 pm

Just a few days shy of the On The Run Tour with husband Jay Z, Beyonce gets things rolling with a new scent from her award-winning Heat fragrance franchise. The “Wild Orchid” scent is described as “an enticing, mouth-watering fragrance that emits a fierce, feminine energy.” The fragrance, which was created in partnership with Firmenich Perfumer Honorine Blanc, has a mixture of pomegranate, coconut water, and boysenberry with a Butterfly Orchid scent at the center that is described to have aphrodisiac powers that make the fragrance exotic and captivating.

Wild Orchid’s print campaign, photographed by Michael Thompson, features a minimal make-up wearing Beyonce in an embellished Gucci dress, surrounded by Wild Orchid’s and violet colored chiffon fabric. Vixens, what are your thoughts on Beyonce’s new fragrance ad?

Photo Credit: FashionGoneRogue