Mariah Carey Launches New interactive Beverage ‘Butterfly’


Adelle Platon | June 10, 2014 - 2:44 pm

Mariah Carey’s got the juice. After a week of releasing her Elusive Chanteuse LP, Mimi unveiled her new Go N’syde bottle, called “Butterfly”, a pink non-alcoholic drink described as “a melodic beverage inspired by the magic of Mariah Carey.” The glamorous diva sipped it out of a champagne glass after announcing her new biz endeavor at a press conference at the St. Regis Hotel in New York City alongside the company’s founder, Kevin Liles. Fans will be able to access the World of Mariah by simply putting their smart phone to the bottle. Butterfly will be available at Walgreens nationwide and at all Duane Reade locations in Manhattan. Catch a glimpse of the presser below.