Super Bowl 50: Playboy, EFFEN Vodka & Dodge Celebrate Mag Revamp With Star-Studded Party

While many flock to San Francisco for one of sports’ biggest moments, Playboy magazine landed in the West coast city for a celebration of their own.

Months after announcing their decision to revamp their six-decade brand, the publication teamed up with Dodge and 50 Cent’s newest venture EFFEN Vodka to ring in the forthcoming nude-free issue with a Super Bowl weekend party. Held on Friday night (February 5) in Lot A of the Bay Area’s AT&T Park, celebrities and stars like Seattle Seahawks Marshawn Lynch, San Diego Chargers’ Antonio Gates, comedian JB Smoove and more walked the black carpet and made an appearance.

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The party featured an EFFEN Vodka Molecular Mixology Bar curated by San Francisco cocktail den Benjamin Cooper. In true 50 Cent fashion, the musician and mogul brought a celebration of his own to his private table with EFFEN Vodka bottle service delivered by four Playmates in gold Bunny Costumes. Actor Cuba Gooding, Jr. made his way to the stage to turn up the crowd with DJ Ruckus. Although, Playboy’s first nude-free issue hits newsstands on Friday, February 12, party guests were some of the first consumers to receive copies via an Instagram activated vending machine.

Flip though photo highlights from last night’s festivity up top.

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