The Celebrity: Black Eyed Peas
The Product: Target
The Reaction: Earlier this week, will.i.am told VIBE.com that he's more hip-hop than most of the rappers out there. And we actually tend to side with him on that. But we don't blame the rest of the world for believing otherwise when they see him and the rest of the Peas using their hit song to promote Target. Sorry, will, but this misses the mark, man.