For years now, the Primetime Emmys telecast was burdened with the weight of knowing their attention was split between them and NBC's Sunday Night Football. According to a trusted TV source, the Academy has already begun looking to next year to free up space for their legions of binge TV viewers.
The 66th Primetime Emmys won't be broadcast at its regularly scheduled time in September, as it has done in most years, but instead it will roll out in late August of 2013 to avoild any conflict with their NFL compatriots. The switched schedule isn't much of a surprise, as each of the big four broadcast networks — ABC, CBS, Fox and NBC — all get to air the Emmys once on their station, every four years. With 2014 marking NBC's turn, the network has scheduled the show for August which marks a continuous slot they've chosen when they aired the Emmys in 2006 and 2010.
The move places the 2014 Emmys out of the fall TV season, which means NBC is favoring Sunday Night Football and its high ratings over award ceremonies, but in the past the shift has even been welcomed by the talent themselves.
This year's show will air in September as scheduled on CBS.
Props: The Hollywood Reporter