8 Quotables From Diddy’s Interview With DJ Whoo Kid

Movies & TV

Vibe / January 3, 2012

Let’s be honest, there’s more than a few critics who might say Bad Boy Ent. has developed a black cloud of sorts. Throughout the last decade, the label that has been home to many iconic but now defunct careers. Industry mogul and music vet Diddy sits down with DJ Whoo Kid to discuss these criticisms, clears up the Biggie and Ross comparisons, and more. –Jolie Sanchez

On where the negativity towards Bad Boy is rooted from:
“Just regular hate and people on some not understanding how this industry works. This is a hard industry, this is not for kids, this is not for the weak. This is not a PG rated industry. If you are weak you will get eaten alive in this industry. This industry has a life expectancy of like two years.”
Why Bad Boy has been frowned upon as a label:
“It started a couple of years ago with what happened with this artist, why isn’t this artist still on the label, why isn’t that artist on the label, so people started to give us a bad rap. Honestly, nobody that was on Def Jam still on Def Jam nobody on Rocafella still on Rocafella. We’re the last people standing.”
On his own legacy:
“Nobody builds brands like me, nobody has as many hit records as me, there’s not one producer that has as many hit records as me. Not one and I’m not poppin’ shit, thee are just facts in black and white. That’s not saying we haven’t made mistakes. Be inspired by my hard work, be inspired that if I could do it you could do it.”
On comparing Rick Ross to Biggie:
“For the record, that isn’t what I said…I said on the “Angels” verse I think he channeled Biggie that night and a lot of MC’s, they channel Biggie in some of their verses. That doesn’t mean your comparing somebody to them. I may have said something like he was the Biggie of the South because I was there, I knew the effect Biggie was having.”
On who’s next off the roster:
“Red Café is out here first and Machine Gun Kelly’s right after him.“
On competitive vibe with Jay-Z:
“Me and Jay we gon’ help each other get to the highest point that we can get to. That’s the relationship we have. We could have been competitive, but we realized that we would get more out of each other and out of the situation if we work together.
On the 40 year old Diddy vs. the 24 year old Diddy:
“You get a little tired sometimes. You be more tired of the bullshit before you just be tired. You get nice, you get better you get wiser. I try to think before I speak, sometimes it works sometimes it doesn’t. I just know I’ve gotten better.”
On his notorious white parties:
“I chilled out because people were starting to feel like they were too exclusive. If you didn’t have on white, you wasn’t getting in I don’t care who you was. I would have a solution for them, because I would have extra white outfits.”