Music lover and Aurburn Global Group CEO, Kiate Moy has a vision and it involves you, your talent and getting everyone to see it on Access4Artists.com. The Detroit based website is the new destination for singers, rappers, comedians, dancers, live bands, directors, actors and fashion designers to network and discover each other’s work to collaborate or just enjoy. Read a bit of their mission statement:
“Access4Artists.com or 'A4A' is a media based website for our members who will include upcoming artists (musicians, comedians, thespians, models, poets, and short film directors) and their fans. Our platform will allow artists the opportunity to intimately interact with their fans, gain exposure and sell their entertainment or creativity as an experience. Our website will provide upcoming artists opportunity to showcase their talent by submitting video, audio or pictures in which their fans can view, comment, and vote.”
Moy’s goal is for A4A to become the number one online spot for diverse artists and to be the place where talent scouts come to select the next superstar. With the way things are looking, A4A is well on their way of accomplishing that goal. Here is Moy’s breakdown of the biz.
If you're a kid from Wichita, Kansas and you've got a hot song on YouTube, and if I don't know your name, who are you? There goes Access for Artists, you can upload it to Access for Artists and categorize and open up the playing field because we're giving up the exposure. If you're lost all over YouTube, that's a wrap. But here, we try to help you become a brand, then try to monetize yourself. You're doing this for the passion, but understand that this is a business as well and we want to help you build your brand. That's what we do. [With] Access 4 Artists we want it to be for a Hilary Swank to 2 Chainz. We want to embody that and bring them all together. [Plus] give more exposure to the undiscovered.
For me I was just saying to my friends, "Wow. This cat needs to be on stage with Lady Gaga". I saw this rock band and I was like, "Wow!" Two brothers and one white guy and they were banging it out. I was like, this is what we do this for. Like there's this artist named Ro-Spit, he did this song with Freeway, he's from Detroit. See, he got the talent to do it, he just doesn't have the platform...Access for Artists. That's what we're trying to do.
Being More Than Music & The Competition
We looked at our competitors and was like, “we’re forgetting something.” We saw that and said they are doing this, but they are just music specific. They don’t embody the full entertainment. That’s what we are trying to do.
It's about networking. You got a kid who’s in East Side Detroit doing his thing, [but] don’t have a video director. Go on the site and find a video director. Got another kid, Malcolm X Johnson, he's doing a film. He needed funding, go on the site, raise funding for his film. It's kinda like a Kickstarter. If you need copyright and publishing, I want you to come on Access for Artists and get that. Also it's going to venture into healthcare. Most don't have that. [Labels] teach you everything, but what they [don’t] teach is about handling money; how to manage it, the future, this don’t last forever. We feel it's our duty to pass this on to the kids like, “Hey look we gotta help you out.”
What we did was, we contacted marketing firms, but that’s not [it]. The word of mouth is what's doing it, like “Hey, look we got a platform here.” You know, artists are finicky. If they see this and they don’t like it and think this might exploit [their] credit or talent, they not going to do it. But if they come on the site and see that this is legit, they come on and they tell their friends. Then their friends see that, like “Oh, ok. I know how he is about his music. He’s not gonna put this up on some bull----.” So they see it and they put their stuff up.
The Long Range Plan
To embody everything for entertainment so that a kid from Brooklyn, so that the kid from Wichita, if he wants to make it, he can come on and get everything. I want to be the Walmart of entertainment. I want people to be able to say I got my beat from here, my lawyer from here, my accountant from here, I want to be that one stop shop in entertainment. And most importantly we want to redefine success. The success may not mean being Jay-Z.