Alicia Keys has the audacity to pull famous celebrity tweeters offline—but don't get upset too quickly, it's all for a great cause.
The Digital Life Sacrifice campaign, which includes Lady Gaga, Usher, Justin Timberlake and several other well-known celebritites who have vowed to refrain from social media until Keys' charity, Keep a Child Alive, raises $1 million dollars beginning on Wednesday, Dec. 1, World Aids Day.
The Associated Press reports that celebrities have filmed "last tweet and testament" videos and will appear in ads showing them lying in coffins to represent what the campaign calls their digital deaths. Model Kim Kardashian has already gained a great deal of attention to her ad featuring her "death."
Text message donations and barcode technology, used in the Buy Life campaign featuring celebs, such as Willow and Jayden Smith, are all being used as ways to raise the necessary amount of donations not only to see our favorite celebrity tweeters back online, but also to support families affected by the HIV/AIDS epidemics in Africa and India.
The superwoman humanitarian explains her hope that a lot of people will become aware and give donations. "This is such a direct and instantly emotional way and a little sarcastic, you know, of a way to get people to pay attention," says Keys. "It just doesn't have to be just because you're a celebrity or something like that. It can be anybody." —Niki McGloster