Amex Gives Fans An All Access Pass To All-Star Weekend
American Express gave NBA fans a front row seat to the 2014 All-Star Weekend by offering an exclusive look into all the activities of the annual star-studded event. From the locker rooms and team practices to mini-movies and game highlights fans were able to experience every aspect of the celebration from home.
The live Rookie Roundtable was definitely a fan favorite and featured young stars Victor Oladipo, Tim Hardaway Jr., Michael-Carter-Williams and Kelly Olynyk.
Basketball fanatics were able to not only watch the livestream but join in on the conversation by tweeting the hashtag #AmexNBA.
American Express also premiered Heating Up The Kitchen with Chris Bosh, where the Heat forward discussed his passion for food. It’s clear Bosh has skills on and off the court check out the video below.
More for exclusive coverage on what went down in New Orleans visit www.nba.com/offthecourt